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Red Giant Software Releases Magic Bullet Editors for Premiere Pro
San Francisco, CA, June 7, 2004 – Red Giant Software today announced the availability of Magic Bullet Editors, a plug-in for Adobe Premiere Pro that enables moviemakers to add film treatments right on the timeline. Magic Bullet Editors is an upgrade from Magic Bullet Movie Looks, a software application available free to all registered Premiere Pro users.
Based on The Orphanage’s award-winning Magic Bullet™ technology, Magic Bullet Editors delivers film stock emulation, diffusion filter, and easy-to-use film-look presets inspired by popular productions, such as The Matrix, Saving Private Ryan, Traffic, and Amelié. Magic Bullet Editors’ 55 custom-designed Looks alter shading, contrast, and tints of scenes to mimic the elusive look of film. Users can choose preset Looks from a pop-up menu or customize and save their own film treatments.
Magic Bullet Editors also includes the film damage creation tool, Misfire, which accurately recreates characteristics of old film, including grain, splotches, and scratches—as well as projection artifacts like flicker and gate weave. In addition to a master plug-in with 13 categories of control, plug-ins for another 13 effects are included in the package.
“Our users have loved the Magic Bullet Movie Looks that is available free to customers after they register their copy of Adobe Premiere Pro,” said David Trescot, Senior Director of Digital Video at Adobe. “Now, with Magic Bullet Editors, they have the power to completely customize their video to achieve any desired effect. This greatly extends the power of desktop video production.”
“Making the Magic Bullet technology available in Premiere Pro was a top feature request from our customers. The launch of Magic Bullet Editors directly meets this need, dramatically improving users’ workflow efficiency,” said Sean Safreed, Senior Product Manager at Red Giant Software.
Pricing and Availability
Magic Bullet Editors
- Offers 50 Magic Bullet Looks to emulate film processes and treatments.
- Includes Look Suite for creating and tweaking your own variety of looks.
- Provides 14 easy-to-use plug-ins for adding film damage characteristics.
- Optimized for Intel Pentium 4 and multiprocessing systems.
Magic Bullet Editors is available through Red Giant Software for $299 USD. Visit www.redgiantsoftware.com or call (260) 625-5343 for additional product information.
About The Orphanage
Founded by former Industrial Light + Magic visual effects artists Jonathan Rothbart, Stuart Maschwitz, and Scott Stewart, The Orphanage is focused on high-end VFX services and animation for features and broadcast, original motion picture and television production, and digital filmmaking technology development. Its first commercialized technology, the groundbreaking digital filmmaking software Magic Bullet Suite, was introduced at the 2000 National Association of Broadcasters convention in Las Vegas, Nevada.
About Red Giant Software
Red Giant Software LLC (www.redgiantsoftware.com) is a San Francisco-based company that develops professional tools for digital video production. Products are available as plug-ins for popular video editing and effects applications including After Effects, Final Cut Pro, Motion, Premiere Pro, and Avid. All tools are based on production-proven technology developed by visual effects veterans.
All product and company names herein may be trademarks of their respective owners.
