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Red Giant Software Releases Magic Bullet Editors with New Support for Avid AVX

San Francisco, CA, June 9, 2005 – Red Giant Software today announced the availability of Magic Bullet™ Editors v1.1, a plug-in for popular editing applications that enables moviemakers to add film treatments right on the timeline. Magic Bullet Editors now supports Avid Xpress systems or any AVX 1.5 application on Windows XP or Mac OS X 10.3 or later, in addition to the existing support for Apple Final Cut Pro, Adobe Premiere Pro, and Sony Vegas.

Based on The Orphanage’s award-winning Magic Bullet technology, Magic Bullet Editors delivers film stock emulation, diffusion filter, and easy-to-use film-look presets inspired by popular productions, such as The Matrix, Saving Private Ryan, Traffic, and Amelié. Magic Bullet Editors’ 55 custom-designed Looks alter shading, contrast, and tints of scenes to mimic the elusive look of film. Users can choose preset Looks from a pop up menu or customize and save their own film treatments.

Magic Bullet Editors also includes the film damage creation tool, Misfire, which accurately recreates characteristics of old film, including grain, splotches, and scratches—as well as projection artifacts like flicker and gate weave. In addition to a master plug-in with 13 categories of control, plug ins for another 13 effects are included in the package.

Pricing and Availability

Magic Bullet Editors

• Offers 55 Magic Bullet Looks to emulate film processes and treatments.
• Includes Look Suite for creating and tweaking your own variety of looks.
• Provides 14 easy-to-use plug-ins for adding film damage characteristics.
• Optimized for Intel Pentium 4 and Power Mac G5 systems.

Magic Bullet Editors is available through Red Giant Software for $299 USD. Visit ( www.redgiantsoftware.com ) for additional product information.

About The Orphanage

Founded by former Industrial Light + Magic (www.theorphanage.com) visual effects artists Jonathan Rothbart, Stuart Maschwitz, and Scott Stewart, The Orphanage is focused on high-end VFX services and animation for features and broadcast, original motion picture and television production, and digital filmmaking technology development. Its first commercialized technology, the groundbreaking digital filmmaking software Magic Bullet Suite, was introduced at the 2000 National Association of Broadcasters convention in Las Vegas, Nevada.

About Red Giant Software

Red Giant Software LLC (www.redgiantsoftware.com) is a San Francisco-based company that develops professional tools for digital video production. Products are available as plug-ins for popular video editing and effects applications including After Effects, Final Cut Pro, Motion, Premiere Pro, and Avid. All tools are based on production-proven technology developed by visual effects veterans.

All product and company names herein may be trademarks of their respective owners.