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Magic Bullet Suite Used on Award-Winning Film Short

San Francisco, CA, May 30, 2003 – Red Giant Software today announced that HYPER, a film short from Blueprint Film, will be screened at the 2003 Seattle Film Festival. Using Magic Bullet Suite, filmmakers Michael Canzoniero and Marco Ricci achieved a cinematic look that has been key to the film’s success. HYPER was also selected for the Aspen Shortsfest and was awarded the prize for “Best Short Short” making it one of a handful of films eligible for Academy Award consideration in 2004.

Magic Bullet Suite consists of a set of five Adobe After Effects plug-ins that take original, high-quality digital video and converts it to 24 frames per second. The process reduces many of the artifacts present in digital video footage. The software, which works on both Macintosh and Windows platforms, has been used on numerous productions selected for prestigious US and international film festivals.

HYPER takes a humorous look at the role time plays in contemporary urban life. The film follows the journey of a self-proclaimed time-efficiency expert, Ace Bovine, who is willing to sacrifice everything in his quest to beat the clock. Alternating in the roles of DP and Director, Canzoniero and Ricci worked in the digital medium with a small crew, comprised of themselves and the actors. This allowed them to shoot in a “run & gun” style, filming from the sun roof of their car and pulling off helicopter-like bridge shots from the Roosevelt Island Tram.

“We used Magic Bullet to achieve a cinematic film look, by deinterlacing and deartifacting our project which was originally shot in NTSC video. We also used Look Suite to convert our project to their beautiful ‘black and white’ settings and ran it through the Broadcast Spec and Letterboxer tools,” said Michael Canzoniero.

Pricing and Availability

Magic Bullet Suite comes in two versions: Magic Bullet Suite Standard Definition (SD) for $995 USD, supporting NTSC and PAL video solutions and Magic Bullet Suite High Definition (HD) for $1,995 USD which has no resolution limit.

Magic Bullet Suite is sold exclusively through Red Giant Software. Browse to www.redgiantsoftware.com for more product information.

About the Filmmakers

Michael Canzoniero, an alumnus of New York University’s Graduate Film Program, received the Princess Grace Award for best graduate film in 1997. He has worked closely with screenwriters Jon Hamburg (Meet the Parents) and Ross Klavan (Tigerland), as well as Academy Award winning director Jim Sheridan (In the Name of the Father, My Left Foot).

Marco Ricci received the Kodak Gold Award and the Sony Production Award for his 1996 film Chicago Minutes. In 2000, his screenplay The Rhapsody of Mink Keller was a finalist at the Sundance Screenwriters Workshop.

About Red Giant Software

Red Giant Software LLC (www.redgiantsoftware.com) is a San Francisco-based company that develops professional tools for digital video production. Products are available as plug-ins for popular video editing and effects applications including After Effects, Final Cut Pro, Motion, Premiere Pro, and Avid. All tools are based on production-proven technology developed by visual effects veterans.

All product and company names herein may be trademarks of their respective owners.